Outsource Link Building in 2025: Steps to Follow
What is a contextual link? Before answering the question, let me tell a short story from the beginning of my career. One of our clients asked us to prepare a strategy and steps for guest blogging to acquire around 50 backlinks per month. Of course, we thought that we should combine the link building strategies to get more links than usual. I scraped the data with exact match keywords. The keyword was “product delivery.” What was the problem? After some time, I got a message from the client saying that I do not understand the process at all. That was really hurtful to me. But wait, I want to understand what went wrong. So, I opened our working file and started manually checking all the backlinks. I just realized that the links were added with the same keyword, but the meaning of that keyword in the context was different. My client’s site pages were about real and physical product deliveries, but the context where I added the link was about digital product delivery. Of course, I took the time to reach out partners to remove irrelevant links not to hurt client’s SEO. Then I replaced them with the new ones. Since the client understood the situation, trust me and gave me more time. After that, I truly understood what a contextual link is and also grasped the philosophy behind contextual backlinks. So, in this case, a contextual link is a link that is relevant to the target page of your project. In short, the anchor text can be “product delivery,” but it will be considered a contextual link only if it is related to physical deliveries. After years, I am happy to say that we are providing contextual link building services. We do it with pride, and in my opinion, if we are not the best agency that understands the real philosophy of contextual backlinks, we are definitely one of the best. Table of content The definition of a contextual linkExplore Contextual Link TypesCharacteristics of Contextual LinksBest Contextual Link Building StrategiesContextual Link ExamplesWhy do I love contextual backlinks?Need help creating contextual backlinks? The definition of a contextual link A contextual link, or backlink, is a hyperlink added in the main body text of relevant content with relevant anchors. Explore Contextual Link Types There are 3 types of contextual backlinks. Explore contextual backlink types with just 2 link examples. Internal Contextual Links Internal contextual linking is essential; you should do it for Google to find and index your website pages. But you should do it correctly and add it in a relevant and organic way. Let’s say you do not know the rules of SEO or link building. In this case, I offer to outsource link building, as it can help you cut costs, save time, and ensure your website is not a place for experiments. So in the sentence before, you can notice a contextual internal backlink with the anchor “outsource link building”. Inbound Contextual Links Inbound contextual backlinks are links that the website got from other websites. According to Google, one of the key factors to determine ranking results is the quality of the content that can be understood, for instance, when prominent websites link or refer to the content. In this paragraph, the anchor “key factors to determine ranking results” is an inbound contextual backlink for Google. Outbound Contextual Links Outbound contextual links are the links you add on your website pointing to other website pages. If you check again the example of Inbound contextual link above, as I said, the link “key factors to determine ranking results” is an inbound contextual backlink for Google. So, for us, the same link will be called an outbound contextual backlink. Characteristics of Contextual Links If you want to identify contextual backlinks, consider the main characteristics. Links in the blog, articles, and guides Contextual backlinks can be found in the blog text. If the link is in the sidebar, footer, or author bios, then it can not be called a contextual link. The link should be relevant Contextual backlinks are very relevant not only to the page where they appear but also to the target of the link. Human-created link-not automated One of the main reasons the contextual link is called the most valuable backlink is that contextual backlinks are added by humans, not automatically or by robots. Humans mostly understand the meaning of the words in context; otherwise, robots can mislead you to mistaken anchors as they may not recognize context clues in the sentences. The link can not be called contextual if the links are placed in bulk. Natural Anchors One of the most important things if you want to become a link building professional is not using the same (exact match) word or phrase for linking. Best Contextual Link Building Strategies There are many link building strategies, but I want to mention only the best ones for having a contextual backlink. As contextual backlinks are backlinks that can appear in blog posts, it means the strategies of linking are limited. Guest blogging – In my opinion, this is the best strategy for contextual link building. You write an article and you keep the relevance. Editorial links- Editorial links can be earned in different ways. However, the main white-hat strategy is having high-quality content where people will find some statistics, tools, investigations, or something interesting that can force people to think you should be linked. Haro Link building – This is the strategy to get a link from authority sites by adding some content to the body text of the publisher. Publisher, after approving your content as a “thank you”, keep the link if it is relevant and not spammy. Broken link building – In case you found an article that is very relevant to your targets and the link is broken, you can please an editor of the website to replace it with your link Interview or podcast -Journalists invite you to have an interview, so you know the topic and what you can announce. In many companies, they publish an interview or podcast and link back to the source you are from. Contextual Link Examples: In this paragraph, I will present images on how GoPeak.io adds contextual backlinks, and I am sure


